JAM Marketing, LLC is a marketing consulting firm focused on helping organizations design and implement short-term marketing strategies that yield long-term results. Areas of expertise include marketing communications programs; product or company image enhancement and positioning; new product or company launch; and new business development.
JAM Marketing focuses on the library industry, serving vendors who sell to libraries as well as library consortia and individual libraries.
Judy Michaelson is the founder and president of JAM Marketing. A native of Rockville Center, New York, Judy received a Bachelor of Arts degree in English from the University of Wisconsin, Madison, and a Master’s in Library Science degree from the University of Michigan, Ann Arbor. Following thirteen years working in public libraries, Judy directed the Marketing Communications program at OCLC, a global library cooperative headquartered in Dublin, Ohio.
This combination of library experience and expertise in marketing to libraries uniquely positions JAM Marketing to meet the needs of libraries as well as library vendors.